Here's part of an article in the NY Times about cyberbullying. Follow the link to the rest of it.
Like Jamey, there are young people who identify as victims of bullying. But many youths engaged in practices that adults label bullying do not name them as such. Teenagers want to see themselves as in control of their own lives; their reputations are important. Admitting that they’re being bullied, or worse, that they are bullies, slots them into a narrative that’s disempowering and makes them feel weak and childish.